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Women buy or influence 80% of all consumer purchases.
(EVEolution)
—80% of vehicle purchases
—50% of computer purchases
—48% of stock market investments |
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Today women represent 50% of Internet users. By 2005 it's projected they
will comprise 60% of the online population. (NetSmart Research) |
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51% of females use the Internet for business communications as compared to
40% of men. (Working Woman) |
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More women are attending four-year colleges. In 1993, 4.7 million women
were students versus 4.1 million men. By 2003 the gap is expected to widen: men will remain at
4.1 million, while women are anticipated to number 5.2 million. (National Center for
Educational Statistics) |
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The wage gap is still huge. Today women are paid 75¢ on the dollar compared
to men. (That equates to losing approximately $420,000 over a lifetime because of unequal
salary practices.) No wonder women are starting their own ventures in record
numbers. (Executive Female) |
