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Women Business Owners Wage a Revolution

"These entrepreneurial women will change the face of business," predicts Marilyn Ross, author of the new book Shameless Marketing for Brazen Hussies™. "Woman is blessed with a nurturing nature. We're intuitive, good listeners, and well organized. Plus we think holistically, are as tenacious as pit bulls, and can use our sensuality as a powerful agent for change in the marketplace."

Ross contends that as stewards of their own talents and gifts, women are possibility thinkers. To fully succeed in today's competitive and complicated business environment they must be clever. Gutsy. Dedicated. Technologically savvy. Service oriented. "We can have just as much ‘juice' as the guys and play hardball to the max," she says. "We just do it differently."

Shameless Marketing for Brazen Hussies™: 307 Awesome Money-Making Strategies for Savvy Entrepreneurs has 20 informative, inspirational, irreverent chapters to help female entrepreneurs kick butt. The material covers everything from generating free publicity (then truly capitalizing on it) to advertising on the cheap—from forming strategic alliances to unveiling nontraditional sales channels. Dozens of helpful Web sites put this guide on the cutting edge, and personal stories of successful female entrepreneurs encourage as they edify. The book shows women how to be risk takers. Rule breakers. Rainmakers. 

As of 1999, there were 9.1 million women-owned businesses in the U.S. employing over 27.5 million people and generating $3.6 trillion in sales. Yet women traditionally make less in their ventures than do men. Ross is out to change that. "We must develop a marketing mind-set that capitalizes on our feminity; one that allows estrogen and entrepreneurship to mix—and create excellence."

Shameless Marketing for Brazen Hussies™ can be ordered from Communication Creativity, POB 909, Buena Vista, CO 81211; call credit card orders toll-free to 800-331-8355; or fax 719-395-8374. The price is $19.95 plus $4 shipping/handling. 

About the Author

Marilyn Ross, dubbed a "trend tracker" by Entrepreneur magazine, has written 12 previous books. Soundview Executive Book Summaries selected one to be among the 30 best business books of the year; another was picked up by Quality Paperback Book Club. Marilyn lives what she writes. Bitten early by the entrepreneurial bug, she made and sold potholders door-to-door at 9, managed in women's ready to wear at 18, and was the first woman night manager ever hired by the Mervyn's Department Store Chain. Marilyn has headed her own advertising/PR agency, owned and operated a hotel and restaurant, and co-founded a nonprofit trade association. A provocative and in-demand professional speaker, she has been a consultant and leader in the publishing industry since 1978.